Bridal Guides

THE GRAFF DIFFERENCE

Generations of the Graff family have devoted their expertise and experience to the creation of each Graff diamond. Find out what sets us apart.

Legacy Round Diamond Engagement Ring from the Graff bridal collection

The Graff Difference

DIAMONDS OF DISTINCTION


A member of the Graff family oversees every stage of a diamond’s journey, from the sourcing of the rough stone through to the cutting, polishing and final setting of each bridal jewel.
Three promise diamond engagement rings by Graff on a silk fabric

A Guide to Diamond Shapes

SELECTING YOUR PERFECT CUT


Browse our different diamond cuts and discover the silhouette that best captures your imagination.
Model bride wears Promise Round Diamond Engagement Ring with pear shaped side stones and Castle Set Round Diamond Wedding Band from the Graff bridal collection.

The 4Cs

THE GRAFF STANDARD


Discover how cut, clarity, colour and carat weight contribute to your diamond’s beauty.