Laurence Graff OBE inspecting heart shape diamond through loupe

DIAMOND GUIDES

The Graff Difference

At Graff, everything begins with the diamond: the most precious material on earth and a symbol of love for thousands of years. For over six decades, Graff has been renowned for transforming the hidden wonders of the earth, weaving dreams into reality with each exquisite jewel it creates.

With a legacy of cutting and polishing some of history’s greatest gems, discover why Graff's diamonds are considered the finest in the world.

Image of model wearing Graff Icon Round Engagement ring and Icon white diamond necklace and earrings

Making Diamond History

Spanning several generations of the Graff family, Graff is unique in the world of diamonds. As custodians of some of the world’s most celebrated stones, the incredible collection of precious gems in Graff's vaults is a testament to the expertise, experience and pioneering spirit of the family, whose reputation for diamond excellence is unparalleled.

More so than any other, Graff has been responsible for the transformation of some of the most important diamond discoveries of the past 100 years. These include the legendary 1,109 carat Lesedi La Rona, which yielded the largest square emerald cut diamond in the world.

The Graff Vision of Beauty

There is no blueprint for an ideal diamond at Graff. With exceptional artistry and design, traditional time-honoured tools and cutting-edge design technologies are used to maximise the beauty of a diamond and reveal the subtlest nuances of light, fire and brilliance.

Flawless Craftsmanship

A Graff diamond engagement ring is a truly artisanal endeavour. At our Global Headquarters in London, a team of master jewellers employ decades of experience to create engagement rings with breathtaking skill and precision, each uniquely crafted to cradle the shining diamond at its heart.

Integrity & Sourcing

Every Graff diamond is procured only from known, vetted and audited sources, and responsibly mined in accordance with the Kimberley Process. It is of crucial importance that the ethical, conflict- free provenance of our jewels is diligently maintained.

The House of Graff

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Female and male model embrace, female model wears Graff Promise pear shape engagement ring and Graff bridal jewellery

Engagement Rings

Each Graff engagement ring is a remarkable masterpiece, thoughtfully designed and expertly crafted to highlight the distinctive character of its diamond.

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Book an Appointment

Discover our exemplary jewellery creations at your nearest Graff boutique.

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Laurence Graff Signature

Butterfly

Wild Flower

Tilda's Bow

Classic Graff

Icon

Spiral

Threads

Promise

Paragon

Flame