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The Graff Difference


At Graff, everything begins with the diamond: the most precious material on earth and a symbol of love for thousands of years. With a legacy of cutting and polishing some of history’s greatest gems, discover why our diamonds are considered the finest in the world.

Laurence Graff looking into the Graff Venus heart shape diamond via a loupe

A Family Affair

Spanning several generations of the Graff family, we are unique in the world of diamonds. As custodians of some of the world’s most celebrated stones, the incredible collection of precious gems that reside in our vaults is testament to the expertise, experience and pioneering spirit of the family, whose reputation for diamond excellence is unparalleled.
Model with Graff diamond engagement ring

Making Diamond History

More so than any other, Graff has been responsible for the transformation of some of the most important diamond discoveries of the past 100 years. These include the legendary 1,109 carat Lesedi La Rona, which yielded the largest square emerald cut diamond in the world.
Graff heart shaped diamond

The Graff Vision of Beauty

There is no blueprint for an ideal diamond at Graff. With exceptional artistry and design, we use traditional, time-honoured tools alongside cutting-edge design technology to maximise the beauty of a diamond and reveal the subtlest nuances of light, fire and brilliance.

A Peerless Selection

With cutting and polishing centres in South Africa, Botswana, New York and Antwerp, our repertoire of diamonds is unrivalled, from half-carat centre stones in the full spectrum of cuts to incredible gems ranging from 1 carat to more than 20 carats.
Graff Promise diamond engagement ring with loose diamonds

Flawless Craftsmanship

A Graff diamond engagement ring is a truly artisanal endeavour. At our Global Headquarters in London, a team of master jewellers employ their decades of experience to create engagement rings with breathtaking skill and precision, each uniquely crafted to cradle the shining diamond at its heart.
Graff Diamond

Integrity & Sourcing

Every Graff diamond is procured only from known, vetted and audited sources, and responsibly mined in accordance with the Kimberley Process. It is of crucial importance that the ethical, conflict- free provenance of our jewels is diligently maintained.

The 4Cs



A Guide to Diamond Shapes



Engagement & Bridal


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