THE 4 Cs
OF DIAMONDS

THE 4 Cs
OF DIAMONDS

Cut. Carat. Colour. Clarity.

Discover how every diamond is evaluated and assessed at Graff according to the 4Cs of diamonds and the family’s unique vision of beauty that means our diamonds shine brighter and more brilliantly than all others.

Cut

The experienced master craftspeople at our facilities around the world apply their skills to cutting and polishing diamonds according to the Graff ideal of beauty, with mirror-smooth facets, excellent symmetry and perfect proportions.

Carat

Renowned for cutting and polishing diamonds of all sizes, from exquisite stones of less than a carat to extraordinary gems weighing over 100 carats, finding the perfect engagement ring is always possible at Graff.

THE 4 Cs
OF DIAMONDS

'It's the rough diamond that dictates what you can get out
of a diamond. You can't say, "I'm going to make this," or, "I'm going to make that."
It's nature. Whatever nature gives us, we explore and we build on'
- Laurence Graff


Cut

The experienced master craftspeople at our facilities around the world apply their skills to cutting and polishing diamonds according to the Graff ideal of beauty, with mirror-smooth facets, excellent symmetry and perfect proportions.

Carat

Renowned for cutting and polishing diamonds of all sizes, from exquisite stones of less than a carat to extraordinary gems weighing over 100 carats, finding the perfect engagement ring is always possible at Graff.

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