Bridal Guides


Generations of the Graff family have devoted their expertise and experience to the creation of each Graff diamond. Find out what sets us apart.

A side view of a Graff Legacy setting diamond bridal engagement ring

The Graff Difference

Diamonds of Distinction

A member of the Graff family oversees every stage of a diamond’s journey, from the sourcing of the rough stone through to the cutting, polishing and final setting of each bridal jewel.
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Three Graff Promise engagement rings set with round, pear shape and emerald cut diamond

A Guide to Diamond Shapes

Selecting your perfect cut

Browse our different diamond cuts and discover the silhouette that best captures your imagination.
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A model wearing a Graff diamond engagement ring, wedding band and bridal jewellery

The 4Cs


Discover how cut, clarity, colour and carat weight contribute to your diamond’s beauty.
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