Cookie Policy

1. INTRODUCTION

Graff Diamonds Limited (“Graff”, “we”, “us” or “our”) is committed to protecting your privacy. This Cookie Policy explains what cookies and similar technologies are, how we use them on our UAE Site, and how you can control them. Cookies help personalise and improve your experience on our Site, and we describe how below.

2. WHAT ARE COOKIES?

Cookies are small text files placed on your device when you visit a website or use an online service. They often include a unique identifier and help the Site recognise your device on return visits or during a single browsing session.

3. WHO SETS COOKIES?

a. First‑Party Cookies

These are set by Graff when you visit our Site. They help with essential functions like remembering your language or session details.

b. Third‑Party Cookies

These are set by our partners and service providers to provide analytics, advertising, social media features, and other services.

4. HOW LONG DO COOKIES STAY ON MY DEVICE?

• Session Cookies:
• These are temporary and are deleted when you close your browser.
• Persistent Cookies:
• These remain on your device for a set period (e.g., days, months or years) and help improve your experience, such as keeping you logged in or remembering your preferences.

5. WHAT DO WE USE COOKIES FOR?

We use cookies to:

• Enable essential Site functions (e.g., secure areas, login).
• Remember your preferences (e.g., language, region).
• Analyse how visitors use our Site so we can improve it.
• Deliver personalised advertising based on browsing behaviour.
• Enable social media sharing features.

Some cookies (especially functional, analytics, advertising, and social cookies) require your consent before they are used. You can usually manage or withdraw consent through your browser settings or the cookie preference tool on our Site.

5.1 Essential (Technical) Cookies

These are required for basic Site functionality, such as secure checkout, session management, and access to secure areas. Without these, the Site may not work properly.

5.2 Functional Cookies

These remember your choices (e.g., language, region) and help personalise the Site.

5.3 Analytical Cookies

These collect information about how visitors use the Site so we can understand traffic patterns and improve our services.

5.4 Advertising and Social Cookies

These help deliver ads that may be relevant to you and enable social sharing features.

6. HOW YOU CAN CONTROL AND DISABLE COOKIES

You can control or disable cookies by adjusting your browser settings. Each browser has its own instructions for managing cookies, typically found in its “Help”, “Tools”, or “Settings” menus.

You may also be able to manage device identifiers or cookie preferences using device or browser tools.

If you delete cookies after setting preferences, you may need to reset your preferences.

7. WHAT HAPPENS IF I DISABLE COOKIES?

If you choose to disable cookies, you may not be able to use all features of this Site. Some functionality or personalisation may not work, and you may be required to re‑enter information more frequently.

8. CONTACT US

If you have questions about this Cookie Policy at data@graff.com

Effective date: February 2026