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Crafting an Icon

Crafting an Icon

Go behind the scenes as master artisans transform the geometry of a diamond into sculptural gold, revealing the extraordinary craftsmanship behind the Laurence Graff Signature collection.

Image shows making of Laurence Graff Signature jewellery

The Art of the Facet

More than 65 years of cutting and polishing the world's most exceptional diamonds inspired the Laurence Graff Signature collection, where sculpted gold facets echo the precise geometry and brilliance of a perfectly cut diamond.

"At Graff, everything begins with a diamond. Its light, its geometry, the life within it."

"At Graff, everything begins with a diamond. Its light, its geometry, the life within it."

Image shows Laurence Graff Signature bracelets

Where Gold Meets Brilliance

Only once the gold has been sculpted are the Graff diamonds individually selected and set by hand, completing the union of faceted gold and eternal brilliance.

"We take a single piece of gold and sculpt it with precision, creating golden echoes of our signature stone."

"We take a single piece of gold and sculpt it with precision, creating golden echoes of our signature stone."

Image shows Laurence Graff Signature bracelets

The Standard Behind the Signature

Every jewel in the Laurence Graff Signature collection is conceived as a single, considered composition, where proportion, light and craftsmanship come together as one.

The House of Graff
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White Diamond High Jewellery - image shows Graff White Diamond High Jewellery necklace

Jung Kook for Graff

Graff has named Jung Kook, of pop royalty BTS, as its new global ambassador.

Graff Brand Ambassador Sana wearing Laurence Graff Signature jewellery

Goldwear That Could Only Come from Graff

Explore new yellow gold creations, crafted with a diamantaire's instinct.  

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