Graff has named Jung Kook, of pop royalty BTS, as its new global ambassador.
In celebration of this partnership, Jung Kook stars in the new Laurence Graff Signature campaign, wearing exceptional creations from the iconic goldwear collection.
Reflective of Graff's unmistakable DNA as expert diamantaires, this collection transforms the multifaceted geometry of a diamond into contemporary jewellery creations in pure white, yellow and rose gold. Inspired by the way Graff's extraordinary stones catch, reflect and refract light, each sculptural piece is meticulously carved from a single piece of gold — a tribute to the Graff family’s enduring legacy as pioneers of exceptional craftsmanship.
