The House

Home to the most fabulous jewels in the world

Our story unfolds over six decades — driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.

Model holding the Graff Lesedi La Rona famous diamond

WELCOME TO A FABULOUS WORLD

This is Graff

For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.

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