A Tailsman for Transformation 

Celebrating Transformational Beauty & An Endless Evolution

A timeless silhouette, the Graff Butterfly is universally recognised as a symbol of transformation, empowerment, freedom and beauty.

You are cordially invited to join us at Isetan Shinjuku for our Butterfly pop up event from 30th July - 5th August. 

Everyday diamond jewellery creations from the Graff Butterfly collection showcase designs and styles that capture fleeting moments from the natural world. 

A special gift is available with purchases over 1 million yen.*

*While stocks last. 

Discover Graff Butterfly