Cookie Policy
See also Terms and Conditions of Use & Sale & Privacy Policy
1. INTRODUCTION
Graff Diamonds SARL (“Graff”, “we”, “us” or “our”) is committed to protecting your privacy and to ensuring transparency in our use of cookies and similar technologies, in accordance with the Swiss Federal Act on Data Protection of 25 September 2020 (“FADP”) and its Ordinance (“OFADP”).
This Cookie Policy explains what cookies are, the types of cookies we place on your device when you visit our website, the purposes for which we use them, and your choices regarding their use.
For further details on how we process your personal data and your rights under Swiss data protection law, please refer to our Privacy Policy.
2. WHAT ARE COOKIES?
Cookies are small text files that are placed on your device (such as your computer or mobile device) when you visit a website. They allow the website to recognize your device and store certain information about your preferences or past actions.
A typical cookie contains the domain from which it originated, its expiration time (or "lifetime"), and a randomly generated unique identifier. Some cookies may also store information about your device or browser settings, browsing history, or interactions with our website and services.
Under Swiss data protection law, certain cookies and similar technologies may qualify as personal data if they can be linked to an identifiable individual. In such cases, their use is subject to specific legal requirements, including – where applicable – your prior consent.
3. WHO CAN DROP COOKIES?
(a) First-party cookies
First-party cookies are placed on your device directly by us. For example, we use these cookies to remember your language preferences, optimize website functionality, and understand how you use our website to improve your experience.
(b) Third-Party Cookies
Third-party cookies are placed by our trusted partners and service providers to support features such as targeted advertising or analytics. For instance, we may use third-party cookies to serve you with ads tailored to your interests based on your browsing activity.
Where third-party cookies involve the processing of personal data, we ensure that such providers comply with applicable Swiss data protection laws and, where required, we obtain your explicit consent before these cookies are placed on your device.
4. HOW LONG DOES A COOKIE STAY ON MY DEVICE?
Cookies may be stored on your device for different periods depending on their type and purpose:
(a) Session Cookies
Session cookies are temporary and only remain on your device until you close your browser. We use session cookies to manage your browsing session and enhance the performance and usability of our website during a single visit.
(b) Persistent Cookies
Persistent cookies remain on your device after you close your browser and are used to remember your preferences or actions across multiple sessions. For example, they help you stay signed in or allow us to analyse your interactions with our website over time.
In accordance with Swiss data protection law, we retain cookies only for as long as necessary to fulfil their specific purposes and in compliance with the principles of proportionality and data minimisation. Specific cookie durations are outlined in our Cookie Settings Panel.
5. WHAT DO WE USE COOKIES FOR?
When you visit our website, you are given the opportunity to manage your cookie preferences, in accordance with applicable data protection laws, including the Swiss Federal Act on Data Protection (“FADP”) and its Ordinance (“OFADP”).
Cookies that are strictly necessary for the proper functioning, security, or accessibility of the website (referred to as “essential cookies”) are always active and do not require your consent.
All other cookies – including those used for preferences, analytics or marketing purposes – are only set with your prior consent. These cookies help us provide, secure, and improve our services, remember your preferences, recognize you on future visits, and tailor content and advertising to your interests.
In some cases, we may combine data collected through cookies with other personal information we hold about you, provided such processing complies with applicable law and your choices.
You can update your cookie preferences at any time through our Cookie Settings Panel.
The tables below explain the cookies we use and their respective purposes.
5.1. Essential Cookies
Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| dwsid | 1st Party | Current session | Identifies the current browsing session. |
| sid | 1st Party | Current session | Identifies the current browsing session. The Salesforce Reference Architecture (SFRA) uses this to determine whether to display the cookie hint content asset. Only used by SFRA and by customizations. |
| dwsecuretoken_ | 1st Party | Current session | Used with dwsid to secure the session through HTTPS. |
| Country | 1st Party | Current session | Boutiques the country of the user based on geo-location. |
| Language | 1st Party | Current session | Boutiques the language the user selects for the storefront. |
5.2. Non-essential Cookies
5.2.1. Preference Cookies
Preference cookies enable a website to remember information that changes the way the website behaves or looks.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| dwcustomer_ | 1st Party | 180 days | Identifies a registered shopper. Used only when the shopper selects Remember Me. (This is an optional website feature.) |
| dwsourcecode_ | 1st Party | Varies from 0-999 days | Stores the source code for campaign and affiliate tracking. You set the lifespan of this cookie for each source code in Business Manager |
5.2.2. Statistics/Analytics Cookies
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information about the website traffic.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| dwanonymous_ | 1st Party | 180 days | Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. For example, this is used to track basket and order activity and for analytics. It is not used for any activity that occurs after the shopper registers an account. |
| dwac_ | 1st Party | Current session | Stores the following data for analytics purposes: Session ID, report suite name, shopper’s customer ID, source code group ID (encoded), currency mnemonic, and time zone. |
| dw_dnt | 1st Party | Current session | Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, and ActiveData). Commerce Cloud sets it with each page response. |
| dwpersonalization_ | 1st Party | 180 days | Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, then the value is cleared when the shopper logs out. |
| _gat_UA | 1st Party | Session | These cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous. |
| _ga | 1st Party | 2 Years | These cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous. |
| _gid | 1st Party | 1 Day | These cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous. |
5.2.3. Marketing Cookies
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| NID | 180 Days | These cookies are used to deliver adverts more relevant to you and your interests. | |
| PREF | 730 Days | These cookies are used to deliver adverts more relevant to you and your interests. | |
| MUID | Bing | 13 Months | These cookies are used to deliver adverts more relevant to you and your interests. |
| fr | 3 Months | Facebook visitor recognition cookie. |
6. HOW CAN YOU CONTROL AND DISABLE COOKIES?
You have several options for managing your cookie preferences.
First, when you visit our website, you can select which types of cookies you allow through our Cookie Settings Panel. You can update your preferences at any time and withdraw your consent for non-essential cookies whenever you wish.
In addition, most web browsers provide settings that allow you to control, block or delete cookies. These settings are usually found in the “Options” or “Preferences” menu of your browser. You can also use your browser’s help menu to find more information.
If you access our website from a mobile device, your device’s operating system may offer tools to manage cookies and advertising identifiers.
Please note that disabling or rejecting certain cookies may affect the functionality of our website, and some features may not work properly.
Opting out of advertising cookies does not mean you will no longer see ads – but it does mean that the ads you see may no longer be tailored to your interests. If you clear your cookies after opting out, you may need to repeat the opt-out process.
7. WHAT HAPPENS IF I DISABLE COOKIES?
You are free to manage your cookie preferences at any time. However, please note that disabling or rejecting certain cookies – particularly essential cookies – may affect your ability to use some parts or features of this website.
While most of the website will still function if you reject non-essential cookies, your browsing experience may be less personalized and some features may not behave as expected.
8. HOW TO CONTACT US?
If you have any questions about this Cookie Notice, how we use cookies on our website, or how we process your personal data under Swiss data protection law, you may contact us using the details below:
• Email: data@graff.com
• Postal address:
Graff Diamonds SARL
28–29 Albemarle Street
London, W1S 4JA
United Kingdom
Please indicate that your request concerns data protection, so it can be forwarded to the appropriate contact person. We will respond in accordance with applicable Swiss data protection law and may ask you to verify your identity before processing certain requests.
9. CHANGES TO THIS COOKIE POLICY?
We may update this Cookie Policy from time to time to reflect changes in our use of cookies and similar technologies, legal requirements, or for other operational reasons. Where legally required, we will obtain your consent before applying material changes that affect your preferences or choices.
The updated Cookie Policy will be made available on our website with a revised “Effective Date.” We encourage you to review this page periodically to remain informed about our use of cookies and related technologies.
Effective date: June 2025