The Graff Difference


Spanning several generations of the Graff family, we are unique in the world of diamonds. We preside over every stage of a diamond’s journey and are dedicated to seeking out only the very best: diamonds that will speak to the heart for eternity.

Laurence Graff studying a heart shaped diamond through a loupe

The Graff Way

Every stone that passes through our hands has been personally selected by a member of the Graff family with the passion and dedication that comes from two generations of diamond expertise.

An Emerald Cut Graff Diamond Ring surrounded by orchid flowers

Multi-faceted Beauty

The greatest care and attention is paid to every Graff diamond, from the impeccable cuts to the unique settings and meticulous craftsmanship, undertaken by masters of their art.

A Graff Ring in the workshop being crafted by a master jeweller

Star Stones

Born from stone-led craftsmanship, we honour the nuances that make each diamond unique. Our master ring mounters ensure every stone is perfectly positioned in its bespoke mount so that the optimum amount of light can reflect off its facets, maximising its beauty.

A designer at Graff hand paints a design for an exquisite Graff diamond ring

A Diamond Journey

Graff has a hand in every stage in the remarkable journey of a diamond, from its discovery, design, cutting and polishing to the final setting, until the uniquely radiant personality of each stone is revealed.

A pair of Graff Diamond Rings, one in rose gold and one in white gold

Formed over Millennia, Crafted in London

Designed and created in our Mayfair atelier, the same artisans who care for our record-breaking stones ensure that every engagement ring receives the same exacting level of craftsmanship and devotion.

Close up of the Graff logo laser engraved on the girdle of a Graff diamond

An Unrivalled Level of Authenticity

Many of our diamonds are laser inscribed with the Graff logo to prove they have passed our rigorous selection process, and every diamond engagement ring is accompanied by a GIA certificate, guaranteeing the quality of your stone.

Scan via WeChat App to follow Graff