The Graff Difference
DIAMONDS OF DISTINCTION
Spanning several generations of the Graff family, we are unique in the world of diamonds. We preside over every stage of a diamond’s journey and are dedicated to seeking out only the very best: diamonds that will speak to the heart for eternity.
The Graff Way
Every stone that passes through our hands has been personally selected by a member of the Graff family with the passion and dedication that comes from two generations of diamond expertise.
The greatest care and attention is paid to every Graff diamond, from the impeccable cuts to the unique settings and meticulous craftsmanship, undertaken by masters of their art.
Born from stone-led craftsmanship, we honour the nuances that make each diamond unique. Our master ring mounters ensure every stone is perfectly positioned in its bespoke mount so that the optimum amount of light can reflect off its facets, maximising its beauty.
A Diamond Journey
Graff has a hand in every stage in the remarkable journey of a diamond, from its discovery, design, cutting and polishing to the final setting, until the uniquely radiant personality of each stone is revealed.
Formed over Millennia, Crafted in London
Designed and created in our Mayfair atelier, the same artisans who care for our record-breaking stones ensure that every engagement ring receives the same exacting level of craftsmanship and devotion.
An Unrivalled Level of Authenticity
Many of our diamonds are laser inscribed with the Graff logo to prove they have passed our rigorous selection process, and every diamond engagement ring is accompanied by a GIA certificate, guaranteeing the quality of your stone.