Graff | Extraordinary Fine Diamond Jewellery and Swiss Watches

The Butterfly Collection

A BEAUTIFUL UNIVERSE TAKES FLIGHT

Meticulously crafted to mesmerise, Graff recreates their extraordinary silhouettes in sculptural arrangements of diamonds designed to enchant and enthral.

Three coloured pear-shaped single stone diamond rings. A pink diamond, a yellow diamond and a blue diamond

HIGH JEWELLERY

The Most Fabulous Jewels in the World

Our one-of-a-kind jewels represent the DNA of our House and the foundation of our reputation: exceptional beauty and rarity.

EXPLORE HIGH JEWELLERY

A model wearing Graff bridal collections diamond jewellery

Fall In Love With Graff

Our enchanting new Bridal Campaign is a celebration of true love. Discover our seven engagement ring settings and find a style that speaks to your heart.

a stack of Graff Laurence Graff Signature Wedding Bands in yellow gold, rose gold and white gold

MODERN LOVE

Laurence Graff Signature Wedding Bands

Graff Signature wedding bands epitomise our founder’s enduring passion for diamonds: an emblem of your everlasting union.

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#GraffGems • For Graff, the gemstones are the st

#GraffGems • For Graff, the gemstones are the stars, representing the radiance and power of eternal beauty. Emeralds are versatile yet delicate gems that can be faceted, carved and polished into smooth cabochons and beads, each of which demand specific expertise and exemplary diligence.

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#GraffGems • Viewing emeralds in different sourc

#GraffGems • Viewing emeralds in different sources of light is a critical part of the selection process. “My job is to find emeralds that are greener than green,” says Elliott Graff, our Chief Creative Officer.

He remembers every exceptional emerald that has passed through his hands. “This is our responsibility at Graff,” says Elliott. “Discovering these extraordinary emeralds is the difficult part, meaning that what we’re left with is the best. Because the process is so intense, these stones are forever logged in my mind.”

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#GraffGems • The process of selecting emeralds a

#GraffGems • The process of selecting emeralds at Graff is both rigorous and exacting, something Elliott Graff, our Chief Creative Officer, learnt from watching his uncle, Laurence Graff, at work as he sought out the finest gemstones. “With emeralds, the first look is the most important,” says Elliott. “Within moments, I will know if it’s an exceptional stone.”

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#GraffGems • The House of Graff has long had an

#GraffGems • The House of Graff has long had an affinity with the colour green and has created some of the most exquisite pieces of jewellery ever made using rare emeralds. As our founder, Laurence Graff, says: “There is something wonderfully enigmatic about emeralds — the secrets they hold within their rich colour and the unique character of each stone.”

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#GraffButterfly • The Princess Butterfly is a ti

#GraffButterfly • The Princess Butterfly is a timepiece that holds a secret at its heart: a hidden dial behind gracefully gliding wings, impeccably set with the finest diamonds and gemstones.

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#GraffButterfly • Jewellers have been translatin

#GraffButterfly • Jewellers have been translating the striking spread-wing shape of a butterfly into precious jewels for centuries, and the tradition continues at Graff with a universe of jewels that honour their ephemeral beauty.

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#GraffButterfly • Meticulously crafted to mesmer

#GraffButterfly • Meticulously crafted to mesmerise.

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#FallinLoveWithGraff

#GraffButterfly • Butterfly Silhouette jewels ca

#GraffButterfly • Butterfly Silhouette jewels capture the playful aerobatics of a butterfly with grace and elegance.

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#GraffButterfly • Precious diamond butterflies f

#GraffButterfly • Precious diamond butterflies flit elegantly along a sautoir necklace and alight upon the ear, revealing their joyful personalities.

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#GraffButterfly • Endlessly enchanting. #Graff

#GraffButterfly • Endlessly enchanting.

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#FallinLoveWithGraff

Follow us on Instagram @graff to discover the very latest unique creations from our London workshop.

Laurence Graff Signature Wedding Bands for men and women in white gold

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Laurence Graff Signature Bands

A contemporary and striking design for women and men that echoes Laurence Graff’s everlasting love for sensational diamonds.

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The Graff Book

Take a definitive look inside the world of Graff.

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